Sony vs Microsoft Marketing

We all know the best way to sell a game is the marketing campaign. Currently Microsoft has put a more than average amount of money into Halo: Reach and the kinect system. Not that they don't have the money to spend but competing companies don't see this is as something that needs to dealt with by having a more expensive advertising campaign.

Sony's senior vice president of marketing at SCEA stated in an interview that he doesn't think they will ever outspend Microsoft on a marketing strategy. They have just spent 750'000$ on the Playstation move so gives you an idea of how much goes into these campaigns.

Based on some statistics on some of the revenue these companies bring in Sony would have no problem competing with Microsoft but doesn't seem to find reason in spending so much on smaller products, except Kinect which took them way too long to develop.

Overall I don't think Sony will ever have to spend too much because of how well they can deliver their advertising sometimes. Their blockbuster hits always get the praise they deserve (Uncharted 1 &2, Killzone 2, Little Big Planet, etc..).

Original Article: http://www.computerandvideogames.com/article.php?id=263948