Friday, September 10, 2010

Sony vs Microsoft Marketing

We all know the best way to sell a game is the marketing campaign. Currently Microsoft has put a more than average amount of money into Halo: Reach and the kinect system. Not that they don't have the money to spend but competing companies don't see this is as something that needs to dealt with by having a more expensive advertising campaign.

Sony's senior vice president of marketing at SCEA stated in an interview that he doesn't think they will ever outspend Microsoft on a marketing strategy. They have just spent 750'000$ on the Playstation move so gives you an idea of how much goes into these campaigns.

Based on some statistics on some of the revenue these companies bring in Sony would have no problem competing with Microsoft but doesn't seem to find reason in spending so much on smaller products, except Kinect which took them way too long to develop.

Overall I don't think Sony will ever have to spend too much because of how well they can deliver their advertising sometimes. Their blockbuster hits always get the praise they deserve (Uncharted 1 &2, Killzone 2, Little Big Planet, etc..).

Original Article: http://www.computerandvideogames.com/article.php?id=263948




17 comments:

ahehehe said...

totally

Silly Old Bum said...

i want Wii

<3
Sillyoldbum

OSS said...

I want an xbox 9001

ArdenGuy said...

both systems are good, i don't know why people have to choose sides

polyesterr said...

both the move and kinect look crap and will fail

rawry said...

PS3 has no games

Come At Me Bro said...

This is great!

BankduBuc said...

nice

Tyler Myer said...

Good deal.

Follow me all. Comment me back at http://hotnewmusictoday.blogspot.com/
Daily blogger.

Jehrin said...

xbox definitely, great post!

Strictlymoney said...

GO MICROSOFT! Love this kind of stuff, I'll be back daily.

suzychen said...

go sony

Caroline Amnesty said...

good point

aznjonoh said...

Wow, this is a very interesting point

Steveoblogger said...

I love my xbox

http://steveoblogger.blogspot.com/

check it

Steveoblogger said...

Oh and to increase traffic check it

http://www.fwebtraffic.com/?rid=1296135

DropBear said...

I heard PS3 has no games

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