Friday, September 10, 2010
Sony vs Microsoft Marketing
Sony's senior vice president of marketing at SCEA stated in an interview that he doesn't think they will ever outspend Microsoft on a marketing strategy. They have just spent 750'000$ on the Playstation move so gives you an idea of how much goes into these campaigns.
Based on some statistics on some of the revenue these companies bring in Sony would have no problem competing with Microsoft but doesn't seem to find reason in spending so much on smaller products, except Kinect which took them way too long to develop.
Overall I don't think Sony will ever have to spend too much because of how well they can deliver their advertising sometimes. Their blockbuster hits always get the praise they deserve (Uncharted 1 &2, Killzone 2, Little Big Planet, etc..).
Original Article: http://www.computerandvideogames.com/article.php?id=263948
Posted by xMuku at 8:48 AM